Shadow States

Client: Self
Year: 2009
Typefaces: Trade Gothic Bold Condensed, Benton Sans, Bauer Bodoni
Deliverable: 7"x5.25" book

Marketing package for a hypothetical David Lynch film festival.

 

Shadow States: David Lynch Film Festival

 

The festival materials are centered on a unifying thread present in all of Lynch's films: the the waking-dream quality of his strange visions, with the idea of shadows as a place of darkness, where dreams occur, and as darker doubles of the things or people who cast them.

The materials are presented as a special VIP package for someone attending the festival.

Shadow States: David Lynch Film Festival

All the materials are contained in a mysterious black box closed with a blue lock. The askew silver stripe is the only apparent branding.

Shadow States: David Lynch Film Festival

Inside the black box are a set of smaller black boxes with matching silver stripes. Each one contains a different part of the package: DVDs, festival book, event tickets, soundtrack, and gift items. The color scheme reflects fever dreams, with blue as the color of dreams and red the color of anxiety.

Shadow States: David Lynch Film Festival

Shadow States: David Lynch Film Festival

The festival book is packaged with an "In Dreams You're Mine" dreaming kit: a blue velvet sleep mask, bottle of ketamine, and special edition of Freud's The Interpretation of Dreams.

Shadow States: David Lynch Film Festival

Each book is wrapped in a transparent dust jacket that casts a shadow of text onto the cover.

Shadow States: David Lynch Film Festival

The interior of the festival book features interviews and movie reviews, with a layout that shifts at disorienting angles. Browse through the entire book, below.

Shadow States: David Lynch Film Festival

The tickets and schedule are delivered in a unique accordion booklet. Each ticket is transparent, casting a shadow and revealing things that lie beneath its surface.

Shadow States: David Lynch Film Festival

The DVDs are packaged in their own black box, standing upright in a padded layer of blue velvet.

Shadow States: David Lynch Film Festival

The smallest box contains the soundtrack on a USB drive shaped like a severed ear resting on a cushion of blue velvet (the only direct reference to a Lynch film).